Boo Hoo: A dot.com Story from Concept to Catastrophe

Portanger, Erik,Malmsten, Ernst,Leander, Kajsa

ISBN 10: 0712679928 / ISBN 13: 9780712679923

Published by Century, 2001

About this Item

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Bibliographic Details

• Title: Boo Hoo: A dot.com Story from Concept to Catastrophe
• Publisher: Century
• Publication Date: 2001
• Language: English
• ISBN 10: 0712679928
• ISBN 13: 9780712679923
• Binding: paperback
• Condition: Good

About this title

Synopsis

The rise and fall of boo.com is an insider’s look at the eighteen months of euphoria that ushered in the dot.com era.

About the Author

Ernst Malmsten: born in Sweden and knew Kajsa in kindergarten. He met her again outside a Paris nightclub in 1992. The two of them made millions by selling their first internet venture, bokus.com, to Bertelsmann (bol.com). Kajsa Leander: also born in Sweden, and 'discovered' by the famous Elite modelling agency. She modelled for two years at all the major catwalk shows, and made all the covers of the top magazines including Elle and Vogue. Erik Portanger has been staff reporter at the Wall Street Journal for 18 months and has been a journalist for over 10 years. Before working for the WSJ, he was a senior correspondent for the AP Dow Jones News Service for 5 years.