Bottom-Up Marketing

Al Ries

3.94 out of 5 stars

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ISBN 10: 0452264189 ISBN 13: 9780452264182

Published by Plume Books, 1990

Language: English

Condition: Used - Very good Soft cover

Sold by Mooney's bookstore, Den Helder, Netherlands

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Used - Soft cover

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Bibliographic Details

Title: Bottom-Up Marketing
Publisher: Plume Books
Publication Date: 1990
Language: English
ISBN 10: 0452264189
ISBN 13: 9780452264182
Binding: Soft cover
Condition: Very Good

About this title

Synopsis

Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and contains step-by-step procedures for a marketing campaign

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