Bottom-Up Marketing. This item is unavailable.
185 ratings by Goodreads
Language: English
Published by Plume, 1990
- Softcover
- Used
Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
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Unavailable
Softcover
Condition: Used - Very good
US$ 4.99
Item description from seller
Fast Free Shipping – Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
Seller Inventory # GWV.0452264189.VG
- Title
- Bottom-Up Marketing
- Author
- Ries, Al; Trout, Jack
- Publisher
- Plume
- Publication year
- 1990
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0452264189
- ISBN 13
- 9780452264182
Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and contains step-by-step procedures for a marketing campaign
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