Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds

Post, Karen; Jeffrey H. Gitomer; Tchong, Michael

ISBN 10: 0814472346 / ISBN 13: 9780814472347

Published by AMACOM, 2004

About this Item

In shrink wrap. Looks like an interesting title!

Seller Inventory # Q-0814472346

Bibliographic Details

• Title: Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds
• Publisher: AMACOM
• Publication Date: 2004
• Language: English
• ISBN 10: 0814472346
• ISBN 13: 9780814472347
• Binding: paperback
• Condition: New
• Weight: 16 ounces

About this title

Synopsis

"Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any business take its brand to the next level. Packed with tools that help readers identify their brand’s purpose, personality, promise, and point of difference, Brain Tattoos will help readers: * Develop the courage to break the mold and become truly distinct * Discover ways to enlist customers and others as ""brand ambassadors"" * Grasp their brand’s essence * Master brand building on any scale in any industry * Learn how to identify and use the most effective methods of brand communication * Learn how to leverage limited resources creatively Filled with creative ways to maximize market impact, Brain Tattoos is a true ""how-to"" book written with in-the-trenches business and marketing people in mind."

About the Author

Karen Post, The Branding Diva (TM), is a consultant on branding issues. For more than 20 years, she has provided strategic branding counsel and programs for organizations, associations, and individuals. Monthly, she writes a monthly column for Fastcompany.com, and produces BrandBites, a monthly fast brain-food fix on branding matters. She lives in Tampa, Florida.