Brand New Brand Thinking: Brought to Life by 11 Experts Who Do: Brought to Light by 11 Experts Who Do This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.

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Bibliographic Details

Title: Brand New Brand Thinking: Brought to Life by 11 Experts Who Do: Brought to Light by 11 Experts Who Do
Publisher: -
Publication Date: 2003
Language: English
ISBN 10: 0749436786
ISBN 13: 9780749436780
Binding: Hardcover
Condition: Very Good

About this title

Synopsis

The way the advertising industry operates has changed vastly in the last 15 years. Innovative and groundbreaking ways of thinking about branding are constantly developing, and due to the sheer volume of material published on the subject, it is almost impossible to keep up with all the latest important ideas available online, in journals, in books and at conferences.

About the Authors

Merry Baskin worked as an account planner for Saatchis, Chiat/Day and J Walter Thompson. She now runs her own consulting agency, Baskin Shark.

Mark Earls is Executive Planning Director of Ogilvy.

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WRAP Ltd
Unit 4,, 119 Loverock Road, Reading, RG30 1DZ, United Kingdom

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