Brand New Brand Thinking: Brought to Life by 11 Experts Who Do

ISBN 10: 0749436786 / ISBN 13: 9780749436780

Published by Kogan Page Business Books, 2003

About this Item

Seller Inventory # U9780749436780

Bibliographic Details

• Title: Brand New Brand Thinking: Brought to Life by 11 Experts Who Do
• Publisher: Kogan Page Business Books
• Publication Date: 2003
• Language: English
• ISBN 10: 0749436786
• ISBN 13: 9780749436780
• Binding: Hardcover
• Edition: 1787062712.
• Condition: Very Good
• Dust Jacket Condition: 40668120
• Signed: 8/18/2026 2:18:32 PM
• Seller catalogs:
  • 1
  • 9780749436780
  • U

About this title

Synopsis

The way the advertising industry operates has changed vastly in the last 15 years. Innovative and groundbreaking ways of thinking about branding are constantly developing, and due to the sheer volume of material published on the subject, it is almost impossible to keep up with all the latest important ideas available online, in journals, in books and at conferences.

About the Authors

Merry Baskin worked as an account planner for Saatchis, Chiat/Day and J Walter Thompson. She now runs her own consulting agency, Baskin Shark.

Mark Earls is Executive Planning Director of Ogilvy.