Brand Risk
Language: English
Published by Ashgate Publishing Company, 2008
- Hardcover
- New
Seller: Books Puddle, Woodside, NY, U.S.A.Books Puddle
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pp. x + 212.
Seller Inventory # 26472668
- Title
- Brand Risk
- Author
- David Abrahams
- Publisher
- Ashgate Publishing Company
- Publication year
- 2008
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0566087243
- ISBN 13
- 9780566087240
Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding.
"Synopsis" may belong to another edition of this title.
About the Author
David Abrahams has spent twenty-three years in brand management, new product development and business management with global consumer goods and service companies. For the last decade he has advised corporate clients on brand-related aspects of risk management. A graduate in law from Cambridge University, he is a member of The Chartered Institute of Arbitrators with accreditation as a commercial mediator.
"About the title" may belong to another edition of this title.
Books Puddle
Woodside, NY, U.S.A.
4-star seller
AbeBooks seller since November 22, 2018
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| Item | 12 to 19 business days | 12 to 14 business days |
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