Title: Brand Like A Rock Star: Lessons from Rock 'n Roll to Make Your Business Rich and Famous
Publisher: Greenleaf Book Group Press
Publication Date: 2011
Language: English
ISBN 10: 1608321959
ISBN 13: 9781608321957
Binding: Soft cover
Condition: Good

About this title

Synopsis

Make your brand a blockbuster with strategies perfected by the superstars of rock 'n roll

Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands.

Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin' guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process.

From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business.

Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.

About the Author

For nearly thirty years, Steve Jones has worked within the music industry to help build successful radio stations in the United States, Canada, and the Caribbean. Today, Jones oversees branding for Newcap Radio, one of Canada's largest radio companies. He is a widely read blogger and in-demand speaker spreading the news about business lessons from rock and roll.

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