How Brands Grow: What Marketers Don't Know
Language: English
Published by Oxford University Press Australia, 2010
- Hardcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Very good
US$ 15.77
Quantity: 1 available
Add to basketItem description from seller
How Brands Grow.what marketers don't know is based on decades of research that has progressively uncovered empirical generalisations (scientific laws) about buying and brand performance. This book is the first to present these laws in context, and explore their meaning and marketing applications.It is written for thinking managers and advanced students. It is a myth-busting book, in the tradition of classical scientific discoveries, and so is different from most business books by being noticeably based on extensive data. The Nielsen Company and TNS, in particular, have provided access to vast amounts of data covering hundreds of product categories and a number of countries. The laws presented in this book are therefore not the result of armchair theorising nor case studies.
Seller Inventory # CIN0195573560VG
- Title
- How Brands Grow: What Marketers Don't Know
- Author
- Byron Sharp
- Publisher
- Oxford University Press Australia
- Publication year
- 2010
- Condition
- Very Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0195573560
- ISBN 13
- 9780195573565
The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
Shipping rates within U.S.A.
| Item | 4 to 12 business days | 3 to 6 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 10.95 |
Payment methods
Store description
Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
Specialty
Second Hand - All GenreSeller's business information
SBYB, Inc.
900 Knell Road
Montgomery, IL U.S.A. 60538