: El libro 'The Breakthrough Strategy' de Robert H. Schaffer explora c�mo utilizar �xitos a corto plazo para construir una organizaci�n de alto rendimiento. Publicado por Ballinger Pub. Co. en 1988, este libro de tapa dura ofrece una estrategia para la mejora del rendimiento, aplicando un enfoque simple y directo al mundo empresarial. Con 196 p�ginas, el libro est� escrito en ingl�s y se centra en temas de negocios, gesti�n y liderazgo, cambio organizacional y ajuste estructural. EAN: 9780887302763 Tipo: Libros Categor�a: Negocios y Econom�a T�tulo: The Breakthrough Strategy Autor: Robert H. Schaffer Editorial: Longman Higher Education Idioma: en P�ginas: 196 Formato: tapa dura.

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Bibliographic Details

Title: The Breakthrough Strategy
Publisher: Longman Higher Education
Publication Date: 1989
Language: English
ISBN 10: 0887302769
ISBN 13: 9780887302763
Binding: Hardcover
Condition: Como nuevo

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Synopsis

A management expert demonstrates a strategy for performance improvement. Schaffer applies "the simple and direct approach of the successful entrepreneur" (D. A. Noble) to corporate America.

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In sharp contrast to those who criticize today's businesses for sacrificing long-term planning to short-term profits, Schaffer, who heads his own management-consultancy firm, contends that companies may improve productivity through short-term, "breakthrough" projects. He demonstrates how top cor porations can call upon hidden reserves and untapped or misused capacities to achieve limited but almost miraculously rapid results in pursuing carefully selected short-term goals. Adopting a how-to approach, he gives detailed examples of the innovative strategies used in these projects, often inspired by emergencies or introduced by staff specialists. These projects, he says, frequently serve as first steps toward long-term gains and corporate progress, given the confidence, skills, management disciplines and momentum developed over the short run. Illustrations.
Copyright 1988 Reed Business Information, Inc.

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