Broadcast/Cable/Web Programming: Strategies and Practices (with Infotrac)

Eastman, Susan Tyler, and Ferguson, Douglas A

ISBN 10: 053451295X / ISBN 13: 9780534512958

Published by Wadsworth Publishing Company, 2001

About this Item

Seller Inventory # 2009180739

Bibliographic Details

• Title: Broadcast/Cable/Web Programming: Strategies and Practices (with Infotrac)
• Publisher: Wadsworth Publishing Company
• Publication Date: 2001
• Language: English
• ISBN 10: 053451295X
• ISBN 13: 9780534512958
• Binding: Hard cover
• Edition: 6th ed. Illustrated.
• Condition: Very good. No dust jacket.

About this title

Synopsis

The latest edition of an undergraduate text first published in the late 1970s responds to the evolution of programming, as pressure from the Internet and mergers among networks, program suppliers, cable operators, and telephone companies continue to alter the economics of the business. New material includes an emphasis on promotion, a chapter covering online video and audio programming, the consolidation of other topics, and chapter-closing forecasts of anticipated developments in industry trends and audience behavior. Annotation c. Book News, Inc., Portland, OR (booknews.com)

About the Authors

Susan Tyler Eastman is a professor in the Department of Telecommunications at Indiana University. She earned her BA from the University of California, her MA from San Francisco State University, and her PhD from Bowling Green State University.

Douglas A. Ferguson is Professor and Program Director of the Graduate Certificate Program in the Department of Communication, College of Charleston. He also served as editor-elect of the JOURNAL OF RADIO STUDIES from 2005 through 2008. Dr. Ferguson earned a bachelor's and master's degree from the Ohio State University and his doctorate from Bowling Green State University.