Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development

Lerman, Scott

ISBN 10: 144033143X / ISBN 13: 9781440331435

Published by HOW Books, 2013

About this Item

Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!

Seller Inventory # S_385176996

Bibliographic Details

• Title: Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development
• Publisher: HOW Books
• Publication Date: 2013
• Language: English
• ISBN 10: 144033143X
• ISBN 13: 9781440331435
• Binding: hardcover
• Condition: Good

About this title

Synopsis

Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.

This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding.

Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.

About the Author

An Adams Media author.