Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development

Lerman, Scott

ISBN 10: 144033143X / ISBN 13: 9781440331435

Published by HOW Books, 2013

About this Item

Seller Inventory # U9781440331435

Bibliographic Details

• Title: Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development
• Publisher: HOW Books
• Publication Date: 2013
• Language: English
• ISBN 10: 144033143X
• ISBN 13: 9781440331435
• Binding: Hardcover
• Edition: 1776695111.
• Condition: Very Good
• Dust Jacket Condition: 48035885
• Signed: 4/20/2026 2:25:11 PM
• Seller catalogs:
  • 1
  • U
  • 9781440331435

About this title

Synopsis

Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.

This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding.

Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.

About the Author

An Adams Media author.