Title: Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development
Publisher: HOW Books
Publication Date: 2013
Language: English
ISBN 10: 144033143X
ISBN 13: 9781440331435
Binding: Hardcover
Condition: new

About this title

Synopsis

Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.

This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding.

Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.

About the Author

An Adams Media author.

"About this title" may belong to another edition of this title.

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