Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Language: English
Published by Jossey-Bass, 2002
- Hardcover
- Used

Condition: Used - Good
US$ 5.00
Quantity: 1 available
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Seller Inventory # mon0002318353
- Title
- Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
- Author
- Scott M. Davis, Michael Dunn
- Publisher
- Jossey-Bass
- Publication year
- 2002
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0787962554
- ISBN 13
- 9780787962555
"Synopsis" may belong to another edition of this title.
About the Author
Michael Dunn is president and CEO of Prophet. He has provided insights for clients such as AT&T, Williams-Sonoma, UBS, and BP. He has written articles for publications including Marketing News and has been featured in Business Week, Business 2.0, and Brand Marketing Magazine. Dunn has served as CEO for other high-growth services companies and currently sits on the board of RedEnvelope.
"About the title" may belong to another edition of this title.
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