Building Effective Web Sites

Drawing on current research, the goal of this book is to assist Web site developers create sites that are 100% user-focused. It describes the process from planning through publishing and publicizing, all from the user's perspective. The authors, professionals in marketing and information technology, respectively, each bring a unique background and perspective to the task. Instruction on how to write a creative, brief Web site plan provides readers with a guide on Web site design and content production. Tutorials for building Web sites in HTML, Macromedia Dreamweaver, Microsoft Front Page, and Netscape Composer guide readers in web design using the latest and most popular programs. Tutorials for creating graphics in Adobe Photoshop and Image Ready. Tutorials for publishing a site using FTP and Web authoring tools provide readers with hands-on instruction. Thorough instruction on publicizing a Web site using search tools, other online techniques, and offline methods. An invaluable and fundamental reference for marketing personnel in small businesses and for information technology professionals.

Raymond Frost is Professor of Management Information Systems at Ohio University. He has published scholarly papers on database management and is an associate editor of The Journal of Database Management. He currently teaches e-commerce, database, and interdisciplinary courses. Frost earned a doctorate in business administration and an MS in computer science at the University of Miami, and received his BA in philosophy at Swarthmore College. Contact: frostr@ohio.edu.

Judy Strauss is Assistant Professor of Marketing at the University of Nevada, Reno. She has published academic papers in Internet marketing, advertising, and marketing education. She has had many years of professional experience in marketing, serving as entrepreneur as well as marketing director of two firms. She currently teaches Internet marketing, marketing communications, and marketing management, at both the undergraduate and MBA levels. Strauss earned a doctorate in marketing at Southern Illinois University, and a finance MBA and marketing BBA at University of North Texas. Contact: jstrauss@unr.edu.