Building Profits in The Construction Industry: Includes CD-ROM

Kubal, Michael T.,Miller, Kevin,Worth, Ronald

ISBN 10: 0071349855 / ISBN 13: 9780071349857

Published by McGraw-Hill, New York, 2000

About this Item

This is a clean book with light to moderate wear. Size: 8vo - over 7¾" - 9¾" tall.

Seller Inventory # 056731

Bibliographic Details

• Title: Building Profits in The Construction Industry: Includes CD-ROM
• Publisher: McGraw-Hill, New York
• Publication Date: 2000
• Language: English
• ISBN 10: 0071349855
• ISBN 13: 9780071349857
• Binding: Hard Cover
• Condition: Very Good-
• Dust Jacket Condition: No Jacket
• Seller catalogs:
  • Handy Man , Wood Working, Building,

About this title

Synopsis

This book provides instruction on cyberspace marketing, technological innovation, partnering, quality improvement, email use, and other tools for construction marketing and sales. It offers a review of the newest marketing hardware and software for the building industry, and analyzes new procurement methods like design-build. Included is a CD- ROM featuring over 1000 Web links, marketing plans and press releases, and marketing materials from around the United States. Kubal is an executive with a construction company. Miller and Worth are executives with marketing firms. Annotation c. Book News, Inc., Portland, OR (booknews.com)

From the Back Cover

DEVELOP MARKETING STRATEGIES TO MEET THE CONSTRUCTION CHALLENGES OF THE 21ST CENTURY

"This is the first construction industry book I've seen in a long time that puts it all together--technology, marketing, communication, delivery systems and more. It's a very useful reference for anyone in our industry." --David M. Bush, 1999 Associated Builders & Contractors National President; President and Chief Executive Officer, Adena Corporation, Mansfield, Ohio

If you want to succeed in the highly competitive building environment of the 21st century, you need to master the new realities of construction services marketing--right now. This cutting edge book/CD-ROM will enable you to capitalize on the latest techniques for cyberspace marketing, technological innovation, partnering, quality improvement, maximizing bottom-line results, and more.

Packed with illustrations and read-to-use documents, this business-boosting reference features:
In-depth analysis of new procurement methods, such as design-build
A CD-ROM with over 1000 Web links, marketing plans and press releases, and marketing materials from around the nation
Guidance on marketing and sales tools, including e-mail, the Internet, Web sites, virtual reality, radio, and print br>An expert review of the newest marketing hardware and sosfware for the building industry

With this sure-fire book, you can now create a market-driven culture for your firm ... research and implement winning marketing plans ... network for big profits ... and build solid relationships with contractors and suppliers.