Built to Serve: How to Drive the Bottom Line with People-First Pr

In Built to Serve, Dan Sanders, CEO of the award-winning, service-oriented United Supermarkets, makes this bold claim: the prevailing business culture is broken and a radical transformation is required-a paradigm shift that reshapes our understanding of the true purpose of work.

Leaders have a choice-continue to chase a broken price-profit model and suffer the consequences or build a culture committed to servanthood and discover the fulfillment evident when people see their work as a ministry. The choice leaders make will not only determine economic success and failure but also will determine their organization's long term impact on humanity.

The time is now. Sanders reveals how your people can adopt United's mission of “Ultimate Service, Superior Performance, Positive Impact.” He distills valuable lessons from nine decades of a people-centered culture that consistently delivers outstanding customer service and reveals how you can develop a fully engaged, productive workforce.

• Treat your customers like partners
• Create a people-centered culture in a numbers-focused world
• Communicate your organization's vision
• Focus on strengths, not weaknesses
• Tie performance to the success of your mission
• Reduce your employee turnover
• Build communities connected by an emotional bond
• Ensure sustainability and growth-with an eye on the principles that allowed your success in the first place

When you're built to serve, employees come to work because they want to, not just because they have to. Built to Serve is your hands-on guide to seeking this higher purpose.

Dan J. Sanders is CEO of United Supermarkets, the first supermarket to win the prestigious National Torch Award for Marketplace Ethics. Sanders is also cofounder of The Center for Corporate Culture, which challenges and coaches CEOs and their teams to build corporate cultures focused on leadership, ethics, wellness, and execution. In addition to his business endeavors, Sanders is also a former Air Force U-2 reconnaissance pilot and a highly decorated officer.

www.danjsanders.com

Ken Blanchard is Chief Spiritual Officer of The Ken Blanchard Companies. He is the coauthor of more than forty books, including the classic The One Minute Manager (with Spencer Johnson), Leading at a Higher Level, Full Steam Ahead! (with Jesse Stoner) and The Secret (with Mark Miller).