Business-Driven Research and Development: Managing Knowledge to Create Wealth

Written by a leading international industry player, Business-Driven Research and Development demonstrates how science and technology can be managed more purposefully in order to meet well-defined business objectives. Drawing on thirty-five years of experience, Ashok Ganguly examines research and development (R&D) as part of a holistic approach to business strategy and argues that the primary role of R&D is to fulfill business objectives within a framework of time and cost targets.

Key issues discussed include: *

Making R&D an unambiguously business-driven process *

The fundamental importance of formal project teams *

Linking research programs to long-term business goals *

How to get real business benefits from formal academic partnerships *

Real-time world-wide innovation networks.

The books also looks at why R&D teams have often failed to connect to the marketplace, offers realistic strategies to overcome this, and shows how a well-organized R&D program is an innovative means of achieving a competitive advantage.

Available in the United States and Canada only.