Title: The Business Of Ecommerce: From Corporate Strategy To Technology (Breakthroughs In Application Development)
Publisher: Cambridge University Press
Publication Date: 2000
Language: English
ISBN 10: 0521776988
ISBN 13: 9780521776981
Binding: Soft cover
Condition: New

About this title

Synopsis

The Business of Ecommerce explains how to conduct business over the Web. Accessible and useful to both technical and nontechnical readers, the book describes the relevant business issues to technologists and technical issues to business managers. Paul May combines his experience as a consultant to both blue chip companies and Internet startups to provide a generic model for understanding ecommerce opportunities. He makes accessible all of the relevant technologies. This book empowers technical and business decision-makers to maximize the opportunities of ecommerce.

Book Description

he Business of Ecommerce provides a guide to the types of business that companies can conduct over the Web, and it explains how they can go about building systems to support these initiatives. Business and technology decision-makers will learn all they need to know about the entire field of Ecommerce. Paul May combines his experience as a consultant to blue chip companies with his experience with startups and presents the best of what the two cultures have to offer. While other books attempt to provide tour of what is on the Internet, this book is a practical tool to help businesses exploit it. It empowers the decsion-maker to make better use of the opportunities of Ecommerce.

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