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Bibliographic Details

Title: Business Market Management : Understanding, Creating, and Delivering Value
Publisher: Pearson
Publication Date: 2008
Language: English
ISBN 10: 0136000886
ISBN 13: 9780136000884
Binding: Hardcover
Edition: 3rd Edition
Condition: good

About this title

Synopsis

Anderson builds the book around a framework of understanding, creating, and delivering value.
Viewed from an international perspective—rather than a purely American one—Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences. Topics include: market sensing, understanding firms as customers, crafting market strategy, managing market offerings, business channel management, gaining customers, and sustaining reseller and customer relationships.
For marketing directors, marketing managers, employees in marketing departments, customer service representatives, and owners/managers of firms, international or American.

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