Business Market Management: Understanding, Creating, and Delivering Value (3rd Edition)

Anderson, James C., Narus, James A., Narayandas, Das

ISBN 10: 0136000886 / ISBN 13: 9780136000884

Published by Pearson, 2008

About this Item

Like New.

Seller Inventory # ERICA77301360008866

Bibliographic Details

• Title: Business Market Management: Understanding, Creating, and Delivering Value (3rd Edition)
• Publisher: Pearson
• Publication Date: 2008
• Language: English
• ISBN 10: 0136000886
• ISBN 13: 9780136000884
• Binding: Hardcover
• Edition: 3rd Edition
• Condition: Like New
• Book Type: book

About this title

Synopsis

Anderson builds the book around a framework of understanding, creating, and delivering value.
Viewed from an international perspective—rather than a purely American one—Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences. Topics include: market sensing, understanding firms as customers, crafting market strategy, managing market offerings, business channel management, gaining customers, and sustaining reseller and customer relationships.
For marketing directors, marketing managers, employees in marketing departments, customer service representatives, and owners/managers of firms, international or American.

From the Back Cover