Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Bibliographic Details

Title: Business Marketing : Connecting Strategy, Relationships and Learning
Publisher: McGraw-Hill Education
Publication Date: 2008
Language: English
ISBN 10: 0071263438
ISBN 13: 9780071263436
Binding: Soft cover
Edition: 4th Edition
Condition: Very Good
Weight: 2.646 pounds

About this title

Synopsis

"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

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