The Business Plan Workbook: A Practical Guide to New Venture Creation and Development
Language: English
Published by Kogan Page, 2015
- Softcover
- Used

Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
AbeBooks seller since March 16, 2007
Condition: Used - Very good
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Add to basketItem description from seller
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller Inventory # GOR007253669
- Title
- The Business Plan Workbook: A Practical Guide to New Venture Creation and Development
- Author
- Barrow, Paul
- Publisher
- Kogan Page
- Publication year
- 2015
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0749472839
- ISBN 13
- 9780749472832
- Item weight
- 540 grams
Equally suitable for academic and professional courses and for those developing small businesses, this book provides 29 assignments that cover all aspects of business planning, from creating a competitive business strategy through to forecasting sales volume and value.
The new edition includes new material on how to come up with a winning business idea, strategies for planning growth, and reviewing product or service propositions. It also features new and updated case studies and online resources.
"Synopsis" may belong to another edition of this title.
About the Author
Paul Barrow is an author, a Visiting Professor at Cranfield, and a consultant advising SMBs on growth strategies.
Robert Brown was formerly head of PR at McCann Erickson. He is currently Managing Director of Stainforth PR, now part of the TBWA Group. He is a Visiting Professor in PR at Manchester Metropolitan University.
"About the title" may belong to another edition of this title.
WorldofBooks
Goring-By-Sea, WS, United Kingdom
AbeBooks seller since March 16, 2007
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