Title: Business Solutions on Demand: Creating Customer Value at the Speed of Light Stone, Merlin
Publisher: Kogan Page Business Books
Publication Date: 2004
Language: English
ISBN 10: 0749441720
ISBN 13: 9780749441722
Binding: Hardcover
Condition: Brand New

About this title

Synopsis

* Based on both IBM's own unique business transformation and those it has helped its clients to achieve

About the Authors

Mark Cerasale is a Senior Consultant in IBM's Consulting Services organization. He specializes in customer management and e-business transformation, helping clients to improve business performance through innovation, operational efficiency and CRM.

Merlin Stone is IBM Professor of Relationship Marketing at Bristol Business School, University of the West of England. He is Business Research Leader with IBM's Business Consulting Services and author of over twenty books on marketing & customer service, including Up Close & Personal, CRM @ Work, Successful Customer Relationship Marketing, CRM in Financial Services and The Customer Management Scorecard, all published by Kogan Page.

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