Business Solutions on Demand: Creating Customer Value at the Speed of Light This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.

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Bibliographic Details

Title: Business Solutions on Demand: Creating Customer Value at the Speed of Light
Publisher: -
Publication Date: 2004
Language: English
ISBN 10: 0749441720
ISBN 13: 9780749441722
Binding: Hardcover
Condition: Very Good

About this title

Synopsis

* Based on both IBM's own unique business transformation and those it has helped its clients to achieve

About the Authors

Mark Cerasale is a Senior Consultant in IBM's Consulting Services organization. He specializes in customer management and e-business transformation, helping clients to improve business performance through innovation, operational efficiency and CRM.

Merlin Stone is IBM Professor of Relationship Marketing at Bristol Business School, University of the West of England. He is Business Research Leader with IBM's Business Consulting Services and author of over twenty books on marketing & customer service, including Up Close & Personal, CRM @ Work, Successful Customer Relationship Marketing, CRM in Financial Services and The Customer Management Scorecard, all published by Kogan Page.

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WRAP Ltd
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