Business Solutions on Demand: Transform the Business to Deliver Real Customer Value

Stone, Merlin,Cerasale, Mark

ISBN 10: 0749441720 / ISBN 13: 9780749441722

Published by Kogan Page Business Books, 2004

About this Item

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Bibliographic Details

• Title: Business Solutions on Demand: Transform the Business to Deliver Real Customer Value
• Publisher: Kogan Page Business Books
• Publication Date: 2004
• Language: English
• ISBN 10: 0749441720
• ISBN 13: 9780749441722
• Binding: hardcover
• Condition: Good

About this title

Synopsis

* Based on both IBM's own unique business transformation and those it has helped its clients to achieve

About the Authors

Mark Cerasale is a Senior Consultant in IBM's Consulting Services organization. He specializes in customer management and e-business transformation, helping clients to improve business performance through innovation, operational efficiency and CRM.

Merlin Stone is IBM Professor of Relationship Marketing at Bristol Business School, University of the West of England. He is Business Research Leader with IBM's Business Consulting Services and author of over twenty books on marketing & customer service, including Up Close & Personal, CRM @ Work, Successful Customer Relationship Marketing, CRM in Financial Services and The Customer Management Scorecard, all published by Kogan Page.