Business Strategy — Grieve Smith, John Paperback

Condition:- There is some highlighting and underlining of text, please see photographs. This work is an introduction to the subject of business strategy for both business people and students, which avoids unhelpful jargon and abstraction. This edition had been completely revised and updated to take account of recent changes in both the business environment and the theory of strategic planning. The book sets out a number a different approaches to formulating strategic objectives and the means of achieving them. It considers: competitive strategies to outperform the opposition; the conditions for successful diversification; the use of "portfolio analysis" in devising strategies for diversified companies; the key role of investment whether in new capacity or the development of new processes, products or markets; the impact of environmental and social issues on strategic thinking. Condition (Good): Average used copy with visible wear. All pages present and readable. May include small tears, creasing, rubbing, or previous owner marks, but remains structurally sound.…