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Bibliographic Details

Title: CPAs That Sell: A Complete Guide to Promoting Your Professional Services
Publisher: Professional Development Institu
Publication Date: 1995
Language: English
ISBN 10: 0786301961
ISBN 13: 9780786301966
Binding: paperback
Condition: Very Good

About this title

Synopsis

Shows CPAs how to develop sales skills and actively promote their services. Chapters on professional attitudes toward sales, the buying and selling process, adapting to a prospect's personality, overcoming objections, and closing techniques include self-assessment questions, numerous checklists, examples of fact-finding questions, and sample planning forms. Annotation copyright Book News, Inc. Portland, Or.

About the Author

August J. Aquila is the senior vice president of the Practice Development Institute (PDI).

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