CSR Strategies: Corporate Social Responsibility for a Competitive Edge in Emerging Markets
Language: English
Published by Wiley, 2010
- Hardcover
- New

Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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Add to basketItem description from seller
In English.
Seller Inventory # ria9780470825204_new
- Title
- CSR Strategies: Corporate Social Responsibility for a Competitive Edge in Emerging Markets
- Author
- Urip, Sri
- Publisher
- Wiley
- Publication year
- 2010
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0470825200
- ISBN 13
- 9780470825204
- Item weight
- 608 grams
To ensure sustainable growth opportunities, companies should pursue the three key dimensional values of creation:
- Profit
- People
- Planet
Well defined and strategic CSR activities will ensure an optimum balance between social, environmental, and economic factors for sustainable profits. Hence, CSR has to be embedded within the business strategy to provide a competitive edge in the areas of brand equity, corporate reputation, employee retention, and environmental conservation.
Although the principles of CSR are essentially the same globally, each location still calls for different emphasis in the implementation process. Successful application of CSR principles is directly influenced by the business understanding of its business strategy in proportion to the needs of the local community.
As someone who has implemented all the above activities successfully, author Sri Urip is well placed to discuss effective CSR strategies to 21st century companies.
"Synopsis" may belong to another edition of this title.
About the Author
Sri Urip is also a former Independent Commissioner of PT Multi Bintang Indonesia Tbk (a member of the Heineken Group, 1999-2007), PT Sepatu Bata Tbk (a member of Bata International 1999-2010) and PT Dynaplast Tbk (2000-2007). She is currently Independent Commissioner of PT Bank CIMB Niaga Tbk.
As a seasoned CSR practitioner with long practical experience, Sri Urip is one of the most sought-after speakers on Corporate Social Responsibility for various forums in Indonesia.
"About the title" may belong to another edition of this title.
Ria Christie Collections
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