Title: How to Have Your Cake and Eat It Too: An Introduction to Service Design
Publisher: BIS Publishers
Publication Date: 2015
Language: English
ISBN 10: 9063693818
ISBN 13: 9789063693817
Binding: Paperback
Condition: Very Good
Weight: 222 grams

About this title

Synopsis

The vast majority of managers surveyed consider customer experience as the most important battleground for competitive advantage. The process of designing services is very specific to each individual business. However, discovering what people actually want and value is a universal process. This process of discovery is the subject of this book.

About the Author

Margus Klaar is a Swiss-Swedish-Canadian-Estonian with over 20 years of experience in marketing, advertising and strategic planning. He is co-founder of Brand Manual, with offices in Sweden and Estonia, a creative outfit that consults on service design, innovation and branding.

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