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Bibliographic Details

Title: Campaign 2000: A Functional Analysis of Presidential Campaign Discourse
Publisher: Rowman & Littlefield
Publication Date: 2003
Language: English
ISBN 10: 0742529142
ISBN 13: 9780742529144
Binding: Soft cover
Condition: good

About this title

Synopsis

Campaign 2000 applies the functional theory of political campaign discourse-analyzing how messages acclaim, attack, or defend-to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse.

About the Author

JOHN P. McHALE is with the Department of Communication at the University of Missouri. He has published in Communication Quarterly and Critical Studies in Media Communication.

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