Cases in Contemporary Strategy Analysis 2e

Kent E. Neupert; Robert M. Grant

ISBN 10: 0631213600 / ISBN 13: 9780631213604

Published by Wiley-Blackwell, 1999

About this Item

Seller Inventory # U9780631213604

Bibliographic Details

• Title: Cases in Contemporary Strategy Analysis 2e
• Publisher: Wiley-Blackwell
• Publication Date: 1999
• Language: English
• ISBN 10: 0631213600
• ISBN 13: 9780631213604
• Binding: Soft cover
• Edition: 1710263606.
• Condition: Very Good
• Dust Jacket Condition: 41418715
• Signed: 3/12/2024 5:13:26 PM
• Seller catalogs:
  • 1
  • U
  • 9780631213604

About this title

Synopsis

Cases for Contemporary Strategy Analysis has been developed to accompany Grant's best-selling strategic management text, but can also be used alongside other strategy texts.

• 
  
• New, in-depth international cases.
  
• Can be used alongside the best-selling textbook Contemporary Strategy Analysis or as a stand alone text due to its broad view.
  
• Cases include Laura Ashley, Daimler, the Virgin Group, Eastman Kodak, Harley Davidson, The Royal Dutch/Shell Group, Amazon.Com and others.

About the Author

Robert M. Grant is Professor of Management at Georgetown University. He is on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing pork pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI and other companies. He is also the author of Contemporary Strategy Analysis (4th Edition, Blackwells, 2001)

Kent E. Neupert is Associate Professor in the Department of International Business, Chinese University of Hong Kong.