Cases in Contemporary Strategy Analysis 2e

Cases for Contemporary Strategy Analysis has been developed to accompany Grant's best-selling strategic management text, but can also be used alongside other strategy texts.

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• New, in-depth international cases.
  
• Can be used alongside the best-selling textbook Contemporary Strategy Analysis or as a stand alone text due to its broad view.
  
• Cases include Laura Ashley, Daimler, the Virgin Group, Eastman Kodak, Harley Davidson, The Royal Dutch/Shell Group, Amazon.Com and others.

Robert M. Grant is Professor of Management at Georgetown University. He is on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing pork pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI and other companies. He is also the author of Contemporary Strategy Analysis (4th Edition, Blackwells, 2001)

Kent E. Neupert is Associate Professor in the Department of International Business, Chinese University of Hong Kong.