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Bibliographic Details

Title: Changing Strategic Direction: Practical Insights Into Opportunity Driven Business Development
Publisher: Copenhagen Business School Press
Publication Date: 1999
Language: English
ISBN 10: 8763000792
ISBN 13: 9788763000796
Binding: Hardcover
Condition: very_good

About this title

Synopsis

The book presents five exciting cases of companies that have all made remarkable changes in strategic direction and have achieved exceptional results.

About the Author

The author is currently business development manager at a European rescue services and security group. Previously, he has held other management positions in Europe and in the US. The book is written, while the author was at INSEAD, in association with Daniel F. Muzyka of INSEAD and Ernst & Young Management Consulting.

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