Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations

Stephen M. Kosslyn (John Lindsley Professor of Psychology, John Lindsley Professor of Psychology, Harvard University, USA)

ISBN 10: 0195320697 / ISBN 13: 9780195320695

Published by Oxford University Press Inc, United States, New York, 2007

About this Item

Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word, the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works! The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Seller Inventory # GOR002193714

Bibliographic Details

• Title: Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations
• Publisher: Oxford University Press Inc, United States, New York
• Publication Date: 2007
• Language: English
• ISBN 10: 0195320697
• ISBN 13: 9780195320695
• Binding: Paperback
• Condition: Very Good
• Weight: 472 grams

About this title

Synopsis

True or False?

Most PowerPoint presentations are:

BLcompelling BLilluminating BLinformative BLclear and to the point
Answer: False

Make a change following the principles of Stephen Kosslyn:

BLa world authority on the visual brain BLa clear and engaging writer
Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word--the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works!

About the Author

Stephen M. Kosslyn is the former Chair of the Department of Psychology, currently Dean of Social Science and John Lindsley Professor of Psychology at Harvard University. A leading authority on the nature of visual mental imagery and visual communication, he has received numerous honors for his work in this field. His previous books include Image and Mind, Wet Mind: The New Cognitive Neuroscience (with Koenig), and Psychology: The Brain, the Person, the World (with Rosenberg).