Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations

Kosslyn, Stephen M.

ISBN 10: 0195320697 / ISBN 13: 9780195320695

Published by Oxford University Press (edition 1), 2007

About this Item

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # 0195320697-8-6

Bibliographic Details

• Title: Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations
• Publisher: Oxford University Press (edition 1)
• Publication Date: 2007
• Language: English
• ISBN 10: 0195320697
• ISBN 13: 9780195320695
• Binding: Paperback
• Edition: 1.
• Condition: Very Good

About this title

Synopsis

Making PowerPoint presentations that are clear, memorable, and even enjoyable is not an obscure art. There is a science to clarity. In this book, Stephen Kosslyn, a renowned neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has provided about how perception, memory, and cognition operate. Using hundreds of images and sample slides, he shows the common mistakes many people make, and the simple ways to fix them. For example, never use underlining to emphasize a word, the line will cut off the bottom of letters that have descending lines (such as "p" and "g"), which interferes with the brain's ability to immediately recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a clear and effective presentation.

About the Author

Stephen M. Kosslyn is the former Chair of the Department of Psychology, currently Dean of Social Science and John Lindsley Professor of Psychology at Harvard University. A leading authority on the nature of visual mental imagery and visual communication, he has received numerous honors for his work in this field. His previous books include Image and Mind, Wet Mind: The New Cognitive Neuroscience (with Koenig), and Psychology: The Brain, the Person, the World (with Rosenberg).