DISRUPTION IS THE NEW MANDATE for big companies. Too often, disruption is a bad word something you don't see coming.
It doesn't have to be that way. This book is about changing that paradigm and learning to embrace disruption through collaboration.
Whether you're an executive trying to drive growth in a change-resistant organization or an entrepreneur with a big idea and looking for corporate partnerships, this book is for you.
Collective Disruption provides a road map and framework for co-creating new businesses. Read it and you'll learn how to:
- Build and leverage an innovation network as a pipeline for new sources of growth
- Bring entrepreneurial and lean methods into the corporate context with a balanced approach that works
- Discover, define, incubate, and integrate new sources of growth with a new mindset of co-creation
- Apply new incubation models that others are using successfully, including leveraging accelerators and on-demand entrepreneurs
Large corporations need new sources of growth, but struggle to embrace entrepreneurial, high-risk opportunities. Many startups excel at using speed and agility to incubate breakthrough ideas, but lack access to brands and distribution for scale. Large companies and startups can help each other. They can collaborate earlier and more deeply in creating and scaling transformative innovation and new business opportunities.
Collective Disruption makes the case for corporations and startups to partner in new ways to co-create new businesses. Docherty has lived in both of these worlds and draws on decades of experience as well as interviews and case studies from scores of leading companies and successful startups applying these principles today.
Collective Disruption provides insights and tools to help you embrace more fluid cross-company collaboration that can deliver significant growth.
MICHAEL DOCHERTY brings unique perspective to this book, having been a successful senior corporate executive, entrepreneur, and venture capitalist. He's passionate about the intersection of corporate innovation and entrepreneurship for co-creating new businesses and business models.
As CEO of Venture2, a consulting and new ventures firm, he works with leading brand companies and startups to commercialize breakthrough new products and businesses. Corporate clients include Unilever, Merck, Cisco, Jarden, and many others.
Mike holds an MBA from Northwestern University's Kellogg Graduate School and a BSME from Drexel University. He is a highly rated international speaker on innovation and corporate venturing and is an active supporter of the entrepreneurial community.
