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Bibliographic Details

Title: Commonsense Direct Marketing (Professional Paperbacks)
Publisher: Kogan Page Ltd 28/04/1998
Publication Date: 1998
Language: English
ISBN 10: 0749425849
ISBN 13: 9780749425845
Binding: Soft cover
Condition: Very Good

About this title

Synopsis

In an updated edition of this acclaimed volume, international direct marketing expert Drayton Bird shares the secrets of direct mail success and offers the insights that only three decades of experience can provide. Packed with examples and illustrations from dozens of companies around the world, the author shows how to:

- Get and keep customers

- Create sales packages and offers that sell

- Select the right products and services for a direct marketing campaign

- Track and evaluate results

In his readable and witty style, Drayton Bird offers a practical yet entertaining guide to the intricacies of direct marketing.

About the Author

Drayton Bird has over 45 years of experience at Ogilvy and Mather Direct, the world's largest direct-marketing network. Today he is Chairman of The Drayton Bird Partnership, which handles direct marketing and other marketing activities for clients both large and small. He is also the author of How to Write Sales Letters that Sell.

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WRAP Ltd
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