Communication in the New Hybrid Ontologies: From Platforms to the Metaverse

Explore the evolving landscape of digital communication and its impact on society. This insightful work delves into the complex relationship between digital media and human creativity, revealing the emergence of new hybrid ontologies. It examines the convergence of production and consumption, the integration of digital and physical realms, and the influence of technology on social identities and cultural values.

Communication in the New Hybrid Ontologies offers a critical perspective on contemporary innovations, exploring the rise of smart objects, customized content, and the emotional dimensions of our increasingly saturated digital lives. It is essential reading for scholars, researchers, and anyone seeking to understand the transformative power of media in the 21st century.

Nello Barile is Associate Professor at the Department of Communication at IULM University (Milan), where he teaches Sociology of Media and Sociology of Fashion. His research interests include sociology of media and communication, culture, fashion, consumption, and politics. He has published numerous books, articles, and short essays in Italy as well as in USA, UK, France, Germany, Spain, Brazil, and Russia. Currently, he is investigating the relationships between culture, power, and emerging media.