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  • Language: English

    Published by EGEA Spa - Bocconi University Press, 2023

    8831322737 / 9788831322737

    • Softcover

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  • Language: English

    Published by Egea Spa - Bocconi University Press 3/1/2023, 2023

    8831322737 / 9788831322737

    • Softcover

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    Paperback or Softback. Condition: New. Communication in the New Hybrid Ontoligies: From Platforms to the Metaverse. Book.

  • Language: English

    Published by EGEA Spa - Bocconi University Press, 2023

    8831322737 / 9788831322737

    • Softcover

    Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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  • Language: English

    Published by EGEA Spa - Bocconi University Press, 2023

    8831322737 / 9788831322737

    • Softcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: Italian

    Published by Lupetti, 2009

    8883912640 / 9788883912641

    • Softcover

    Seller: Ammareal, Morangis, FranceAmmareal

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    Condition: Used - Fine

    Original price: US$ 16.07
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    Condition: Très bon. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Ammareal gives back up to 15% of this item's net price to charity organizations.

  • Language: English

    Published by EGEA Spa - Bocconi University Press, 2023

    8831322737 / 9788831322737

    • Softcover

    Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK

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  • Language: English

    Published by EGEA Spa - Bocconi University Press, 2023

    8831322737 / 9788831322737

    • Softcover

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  • Language: English

    Published by Eurospan, 2023

    8831322737 / 9788831322737

    • Softcover

    Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.

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  • Language: English

    Published by Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2012

    3631616570 / 9783631616574

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  • Language: English

    Published by Peter Lang, 2012

    3631616570 / 9783631616574

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    HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.

  • Language: English

    Published by EGEA Spa - Bocconi University Press, 2023

    8831322737 / 9788831322737

    • Softcover

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  • Language: English

    Published by Peter Lang, 2012

    3631616570 / 9783631616574

    • Hardcover

    Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK

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    HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.

  • Language: English

    Published by Frankfurt, M. ; Berlin ; Bern ; Bruxelles ; New York, NY ; Oxford ; Frankfurt/M. : Peter Lang, 2012

    3631616570 / 9783631616574

    • Hardcover

    Seller: Borkert, Schwarz und Zerfaß GbR, Berlin, GermanyBorkert, Schwarz und Zerfaß GbR

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    Condition: Used - Very good

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    Originalhardcover. Condition: Gut. 223 S. Ein tadelloses Exemplar. - This highly topical book deals with the new frontiers of digital television addressing the challenges it faces as a result of the upsurge of new and converging digital technologies. In a world which has developed online interactivity and new roles for its users, a new scenario of the domestic sphere is emerging where television has lost its dominance within audiovisual products to the Internet, videogames, tablets, mobile phones, and more. Contemporary digital television is thus a field where different platforms, languages and formats compete in order to become the dominant standard for the future. In this new TV ecosystem audiences are negotiating their identities and are implementing practices of use which are redesigning the entire processes for TV production and consumption. - Contents: Leopoldina Fortunati & Sakari Taipale: Adoption of New Forms of Television and Emotion in Five European Countries -- Nello Barile: The Age of Personal Web TVs. A Cultural Analysis of the Convergence between Web 2.0, Branding and Everyday Life -- Emiliano Trere & Manuela Farinosi: (H)earthquake TV: 'People Rebuilding Life after the Emergency' -- Leif Kramp: Access to Cornucopia? The Rise of a New Television Archive Culture on the Web -- Fausto Colombo & Andrea Cuman: The (Old) New Value of Digital TV as a Cultural Product -- Eleonora Benecchi & Giuseppe Richeri: TV to Talk about. Engaging with American TV Series through the Internet -- Juan Miguel Aguado, Claudio Feijoo, Inmaculada J. Martinez & Marta Roel: Mobile Television, a Paradigmatic Case on the Uncertainties and Opportunities of the New Media Ecosystem -- Andrea Miconi: A Glocal Way to Broadcasting: Neighbourhood TV and Web TV in Contemporary Italy -- Jakob Bjur: Social Television Ecology - The Misfits and New Viewing Practices -- Bartolomeo Sapio, Tomaz Turk, Stefano Livi, Michele Cornacchi, Enrico Nicolo & Filomena Papa: User Experience of Payment Services through Digital Television. ISBN 9783631616574 Sprache: Englisch Gewicht in Gramm: 428.…

  • Language: English

    Published by Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2012

    3631616570 / 9783631616574

    • Hardcover

    Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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  • Language: English

    Published by Eurospan, 2023

    8831322737 / 9788831322737

    • Softcover

    Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore

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  • Language: Italian

    Published by EGEA, 2025

    9791222930848

    • Softcover

    Seller: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA

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    Paperback. Condition: New.

  • Published by Apogeo, 2008

    • Softcover
    • First Edition

    Seller: Libreria Tara, Roma, RM, ItalyLibreria Tara

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    Condition: buono. Sociologia e Comunicazione Essay writing Sociology and Communication studies Giochi di parole 8 Scienze sociali e comunicazione in 16°, bross. edit. ill., piccolo timbro d'appartenenza - prima edizione OTTIME CONDIZIONI.

  • Language: English

    Published by Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2012

    3631616570 / 9783631616574

    • Hardcover

    Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK

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  • Language: English

    Published by Peter Lang AG, 2012

    3631616570 / 9783631616574

    • Hardcover

    Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.

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    Condition: New. In a world which has developed online interactivity and new roles for its users, a new scenario of the domestic sphere is emerging where television has lost its dominance within audiovisual products to the Internet, videogames, tablets, mobile phones, and more. This book deals with the new frontiers of digital television. Editor(s): Abruzzese, Alberto; Barile, Nello; Gebhardt, Julian; Vincent, Jane. Series: Participation in Broadband Society. Num Pages: 223 pages, Illustrations. BIC Classification: GTC; KNTD. Category: (P) Professional & Vocational. Dimension: 219 x 155 x 18. Weight in Grams: 392. . 2012. New edition. Hardcover. . . . .…

  • Language: Italian

    Published by Egea, 2011

    8823832799 / 9788823832794

    • Softcover

    Seller: libreriauniversitaria.it, Occhiobello, RO, Italylibreriauniversitaria.it

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  • Language: English

    Published by Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2012

    3631616570 / 9783631616574

    • Hardcover

    Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK

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  • Language: Italian

    Published by EGEA, 2025

    9791222930848

    • Softcover

    Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA

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  • Language: Italian

    Published by EGEA VARIA, 2025

    9791222930848

    • Softcover

    Seller: Brook Bookstore, Milano, MI, ItalyBrook Bookstore

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  • Language: English

    Published by Peter Lang AG, 2012

    3631616570 / 9783631616574

    • Hardcover

    Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore

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    Condition: New. In a world which has developed online interactivity and new roles for its users, a new scenario of the domestic sphere is emerging where television has lost its dominance within audiovisual products to the Internet, videogames, tablets, mobile phones, and more. This book deals with the new frontiers of digital television. Editor(s): Abruzzese, Alberto; Barile, Nello; Gebhardt, Julian; Vincent, Jane. Series: Participation in Broadband Society. Num Pages: 223 pages, Illustrations. BIC Classification: GTC; KNTD. Category: (P) Professional & Vocational. Dimension: 219 x 155 x 18. Weight in Grams: 392. . 2012. New edition. Hardcover. . . . . Books ship from the US and Ireland.…

  • Language: Italian

    Published by EGEA VARIA, 2016

    8823835933 / 9788823835931

    • Softcover

    Seller: Brook Bookstore, Milano, MI, ItalyBrook Bookstore

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  • Language: Italian

    Published by Milano, Apogeo, Milano, 2008

    885032720X / 9788850327201

    • Softcover

    Seller: Messinissa libri, Milano, MI, ItalyMessinissa libri

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    brossura paperback. Condition: Very Good. Cod. int.:gz89. Condizioni:Molto buone, lievi segni del tempo, segni d'uso nella copertina, piccola macchia nell'occhietto. Autore:Barile, Nello. Lingua:italiano. Pubblicazione:Milano : Apogeo, 2008. Collana:Giochi di parole ; 8. Descrizione: 135 p. ; 20 cm ,  brossura. ISBN :978-88-503-2720-1. Soggetti:Cultura - 2000-2007 - Societa - 2000-2007.…

  • Language: Italian

    Published by Meltemi, 2026

    9791256155231

    • Softcover

    Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA

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  • Published by Arcipelago Edizioni, 2007

    Seller: Librodifaccia, Alessandria, AL, ItalyLibrodifaccia

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    Condition: Buone. italiano Condizioni dell'esterno: Buone Condizioni dell'interno: Buone.

  • Language: English

    Published by Peter Lang, 2012

    3631616570 / 9783631616574

    • Hardcover

    Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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    Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This highly topical book deals with the new frontiers of digital television addressing the challenges it faces as a result of the upsurge of new and converging digital technologies. In a world which has developed online interactivity and new roles for its users, a new scenario of the domestic sphere is emerging where television has lost its dominance within audiovisual products to the Internet, videogames, tablets, mobile phones, and more. Contemporary digital television is thus a field where different platforms, languages and formats compete in order to become the dominant standard for the future. In this new TV ecosystem audiences are negotiating their identities and are implementing practices of use which are redesigning the entire processes for TV production and consumption.…

  • Language: Italian

    Published by Lupetti, Milano, 2009

    8883912640 / 9788883912641

    • Softcover

    Seller: BFS libreria, Ghezzano, PI, ItalyBFS libreria

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    Copertina morbida. Condition: Ottimo. 191 p. : ill. ; 23 x 15 cm. Linguaggi virali. Se Huxley potesse osservare il nostro presente da vicino dovrebbe ritrattare i temi centrali della sua riflessione. Dal "Brave New World" siamo difatti passati a un "Brand New World" in cui il sistema delle marche deve confrontarsi con nuovi modi di fare esperienza del mondo. La letteratura sulle marche e sulla pubblicità ha per lungo tempo enfatizzato il valore della comunicazione come processo che nasce dall'azienda e che, attraverso una pianificazione efficace, è in grado di arrivare al pubblico per modificarne i punti di vista e/o i comportamenti di consumo. Tale visione è sopravvissuta fino a quando le dinamiche del mercato, dell'innovazione tecnologica e della cultura del consumo hanno innescato un processo irreversibile d'apertura delle aziende alle pratiche "autentiche" che contraddistinguono il mondo della vita quotidiana. Nel momento in cui le strategie del branding esondano dai perimetri chiusi delle aziende per irrorare e modificare la natura stessa delle relazioni sociali, il valore della marca si trasforma in qualcosa d'altro. Oggi è possibile parlare di un branding diffuso che va al di là delle vecchie concezioni del marketing kotleriano e che giunge a confrontarsi con la dinamica dei network sociali, con le forme "autonome" di produzione culturale con le strategie di autopresentazione che regolano il cosiddetto mercato delle identità. . Brossura editoriale coperta illustrata (b/n) in cartoncino flessibile plastificato opaco con alette. Piccolo strappo alla base del dorso, per il resto libro in buono stato.…