Communication Research Methods
Gerianne Merrigan, Carole L. Huston
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Language: English
Published by Oxford University Press, 2014
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[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: third ] Publisher: Oxford University Press Pub Date: 10/14/2014 Binding: Paperback Pages: 480 third edition.
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- Title
- Communication Research Methods
- Author
- Gerianne Merrigan, Carole L. Huston
- Publisher
- Oxford University Press
- Publication year
- 2014
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0199338353
- ISBN 13
- 9780199338351
- Edition
- 3rd Edition
Effective argumentation is at the very heart of communication and a key component to understanding and conducting communication research. Using clear language, concrete examples, and the Toulmin model of claim-data-warrants, Communication Research Methods introduces students to multiple ways of knowing, helps them think critically about communication, and provides them with the tools they need to explore the often murky depths of communication research.
Ideal for research methods courses covering multiple methodologies, this is the only text that uses a research-as-argument approach to help students become not only more effective researchers, but more insightful consumers of research.
Ideal for research methods courses covering multiple methodologies, this is the only text that uses a research-as-argument approach to help students become not only more effective researchers, but more insightful consumers of research.
"Synopsis" may belong to another edition of this title.
About the Author
Gerianne Merrigan is Professor of Communication Studies at San Francisco State University.
Carole L. Huston is Associate Provost and Professor of Communication Studies at the University of San Diego.
Carole L. Huston is Associate Provost and Professor of Communication Studies at the University of San Diego.
"About the title" may belong to another edition of this title.
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