Title: Comparing And Contrasting Marketing Assumptions And Advertising Strategies in Japan And the United States: Case Studies
Publisher: Edwin Mellen Pr
Publication Date: 2006
Language: English
ISBN 10: 0773459049
ISBN 13: 9780773459045
Binding: Hardcover
Condition: New
Book Type: book

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Dr. Helgert is Associate Professor of Communications at Grand Valley State University in Allendale, Michigan.

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