Title: Competition Demystified: A Radically Simplified Approach to Business Strategy
Publisher: Portfolio Hardcover
Publication Date: 2005
Language: English
ISBN 10: 1591840570
ISBN 13: 9781591840572
Binding: Hardcover
Condition: New

About this title

Synopsis

Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. 50,000 first printing.

About the Author

Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing- room- only crowds. He and Judd Kahn are the authors of the business bestseller Value Investing.

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