Complete Guide to Competitive Intelligence (0), Vol. 0 by Kirk W. M. Tyson. Kirk Tyson Intl Ltd, 2002. 306pp. Language: English. Note: Company name stamped inside the cover. Otherwise fine.

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Bibliographic Details

Title: Complete Guide to Competitive Intelligence
Publisher: Kirk Tyson Intl Ltd
Publication Date: 2002
Language: English
ISBN 10: 0966321928
ISBN 13: 9780966321920
Binding: Paperback
Condition: Very Good

About this title

Synopsis

The Complete Guide to Competitive Intelligence is an invaluable source for the CI professional. Far-ranging in scope, comprehensive in detail, it establishes a blueprint for conducting the entire competitive intelligence process from start to finish. This 300-page book provides you with all the methodology necessary to gather and analyze intelligence, establish networks, conduct intelligence interviews, and more. Plus, it offers detailed instruction on designing and implementing a corporate CI process that can operate as an integral function of a corporation, company, division or an individual business unit.

From the Author

I am very excited about The Complete Guide to Competitive Intelligence. Over the years, many CI professionals have asked, "How do you successfully pull the complete competitive intelligence process together?" I believe this book finally answers that question. It takes the competitive intelligence professional through all the necessary steps to accomplish the task including, assessing their company's needs, developing a plan, conducting the research and finally packaging the intelligence for the decision makers. It even touches on peripheral issues such as counterintelligence and ethics. Plus, The Complete Guide to Competitive Intelligence not only answers questions, it shows you how to do it with step-by-step worksheets.

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