The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions

David F. Harris

ISBN 10: 0615917674 / ISBN 13: 9780615917672

Published by I&M Press, 2014

About this Item

232 pages. 9.92x7.01x0.47 inches. In Stock.

Seller Inventory # zk0615917674

Bibliographic Details

• Title: The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions
• Publisher: I&M Press
• Publication Date: 2014
• Language: English
• ISBN 10: 0615917674
• ISBN 13: 9780615917672
• Binding: Paperback
• Condition: Brand New
• Weight: 0.41 kilograms

About this title

Synopsis

This book is a user-friendly, comprehensive guide for planning and writing questionnaires for survey research. It includes specific guidelines on how to make questions clear, answerable, easy and unbiased. It also has guidelines on how to ask people to select from a list, rate things on a scale, and answer open-ended questions. It also has a review of how to properly pretest a questionnaire, commonly known as cognitive interviewing.

About the Author

David F. Harris is a leader in the field of questionnaire design and qualitative research. He received his B.A. from Reed College, in Portland, Oregon, and his M.A. in Quantitative Psychology from the prestigious L. L. Thurstone Psychometric Laboratory at the University of North Carolina at Chapel Hill. He is committed to supporting better decision-making for organizations of all kinds through the application of sound and thoughtful research.