Everywhere: Comprehensive Digital Business Strategy for the Social Media Era

Weber, Larry

ISBN 10: 0470651709 / ISBN 13: 9780470651704

Published by Wiley, 2011

About this Item

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Seller Inventory # 00071168593

Bibliographic Details

• Title: Everywhere: Comprehensive Digital Business Strategy for the Social Media Era
• Publisher: Wiley
• Publication Date: 2011
• Language: English
• ISBN 10: 0470651709
• ISBN 13: 9780470651704
• Binding: Hardcover
• Condition: Good

About this title

Synopsis

Put digital business strategy at the center of your business

Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage.

Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value.

• Develop a comprehensive digital strategy for your organization
• Put your online business strategy at the center of your customer's experience, and at the heart of everything you do
• Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies

The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.

About the Author

LARRY WEBER is Chairman and CEO of Racepoint Global, an advanced marketing services agency. He is a globally known expert in public relations and marketing services and frequent public speaker. Larry is also the author of three additional books on marketing, technology, and leadership: The Provocateur: How a New Generation of Leaders Are Building Communities, Not Just Companies (Random House/Crown Business, 2002), business bestseller Marketing to the Social Web: How Digital Customer Communities Build Your Business (Wiley & Sons, 2007, with a second edition in 2009), Sticks & Stones: How Digital Business Reputations Are Created Over Time...And Lost in a Click (Wiley & Sons, 2009). Weber's latest book, The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, is due out in Spring 2014.

Weber previously founded Weber Shandwick, the world's largest PR firm. He is the Chairman of the Board of Directors of the Massachusetts Innovation and Technology Exchange, the world's largest Internet marketing association.