This comprehensive casebook takes the reader into the real world of retail and merchandise management. Ninety-five challenging cases - the majority written specifically for this book - present a wide variety of actual situations faced by professionals at all levels of management. The reader is asked to analyze inside infromation on businesses ranging from small sole proprietorships to industry titans.
Each chapter begins with a detailed overview of concepts raised by the accompanying cases, allowing the book to be used alone or as a companion volume to another text.

About the Author

Nancy J. Rabolt is Professor and Chair of the Consumer and Family Sciences Department at San Francisco State University. Judy K. Miler is Associate Professor of fashion merchandising at South Carolina State University.

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