Conjoint Measurement : Methods and Applications

Language: English

Published by Springer, Berlin, Springer, 2007

3540714030 / 9783540714033

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.

Seller Inventory # 9783540714033

Title
Conjoint Measurement : Methods and Applications
Author
Anders Gustafsson
Publisher
Springer, Berlin, Springer
Publication year
2007
Condition
Neu
Binding
Buch
Language
English
ISBN 10
3540714030
ISBN 13
9783540714033
Edition
4th Edition
Item weight
726 grams
Dimensions
242x172x36 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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