Connect Access Card for M: Advertising
Arens, William; Weigold, Michael; Schaefer, David; Arens, Christian
48 ratings by Goodreads
Language: English
Published by McGraw-Hill Education, 2018

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- Title
- Connect Access Card for M: Advertising
- Author
- Arens, William; Weigold, Michael; Schaefer, David; Arens, Christian
- Publisher
- McGraw-Hill Education
- Publication year
- 2018
- Condition
- New
- Language
- English
- ISBN 10
- 1259900126
- ISBN 13
- 9781259900129
M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they mig ...
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